Really good Google Ads.
    Paid from the profit.

    I'm Mark. I've run Google Ads for 10+ years, for webshops and lead gen, including accounts that spend millions a year. I do the work myself, and my clients stay for years. You pay from the profit I add, or a fixed monthly fee if you prefer.

    For businesses spending €25k+/month on marketing. No lock-in. No hourly fees. No bullshit.

    Only 1–2 client spots left

    10+

    Years in Google Ads

    €20M+

    Ad spend managed

    6+ yrs

    Average stay of my 5 biggest clients

    0

    Account managers between us

    Google Ads
    Shopping & Merchant Center
    GTM / GA4
    Search Console
    Live Dashboards

    Results From Client Accounts

    Current clients, most of them with me for years. Figures come from their own Google Ads and Search Console accounts, rounded down.

    Google Ads

    A large international webshop

    Client since 2018

    10x

    Google Ads revenue from 2021 to 2025, with 11x more orders. Each figure is a multiple of 2021.

    Large international webshop, Google Ads per year as a multiple of 2021
    YearRevenueOrders
    20211.0x1.0x
    20223.7x2.9x
    20236.3x6.6x
    202410.1x10.2x
    202510.2x11.0x

    Google Ads, purchase conversions, full calendar years.

    A Dutch home decor webshop

    Client since 2020

    2.5x

    Profit after ad spend in three years, from €123k to €318k. Up 55% in the last 12 months alone.

    Dutch home decor webshop, Google Ads per 12 months
    12 months toAd spendMarginProfit
    Sep 2023€395k€519k€123k
    Sep 2024€422k€551k€128k
    Sep 2025€565k€770k€205k
    Sep 2026€716k€1.03M€318k

    Google Ads, purchases valued at gross margin. Profit is gross margin minus ad spend.

    A Dutch real estate lead site

    Client since 2021

    3x

    More leads a year from Google Ads: 387 in 2022, 1,280 in 2025. The share of clicks that turn into a lead went from 2.6% to 7.7%.

    Dutch real estate lead site, Google Ads per year
    YearAd spendLeadsConversion rate
    2022€57k3872.6%
    2023€94k5092.4%
    2024€119k6773.0%
    2025€225k1,2807.7%
    2026 so far€135k8609.3%

    Google Ads, lead form conversions. Conversion rate is leads divided by clicks. 2026 so far is January to September.

    A Dutch appraisal firm

    Client since 2026

    16 → 40+

    Leads a month after I launched Google Ads and two new landing pages. June to September 2026 are their four best months since their records start in 2023.

    0204060Google Ads liveJan 25AprJulOctJan 26Apr4339Jul4435
    Dutch appraisal firm, leads per month
    Jan 202514
    Feb 202517
    Mar 202523
    Apr 202526
    May 20252
    Jun 20256
    Jul 202522
    Aug 202513
    Sep 202525
    Oct 202519
    Nov 20257
    Dec 20255
    Jan 202620
    Feb 202614
    Mar 202621
    Apr 202623
    May 202618
    Jun 202643
    Jul 202639
    Aug 202644
    Sep 202635

    The client's own lead records, all channels. Before: the average of Jun 2025 to May 2026.

    SEO

    A Dutch accountancy firm

    Client since 2026

    30 → 145

    Non-brand keywords in Google's top 10, from May to September 2026.

    050100150JunJulAugSep145
    Dutch accountancy firm, non-brand search per 28 days
    28 days toKeywords in top 10Non-brand impressions
    3 May5122
    10 May12291
    17 May17402
    24 May25437
    31 May30352
    7 Jun27216
    14 Jun30138
    21 Jun28142
    28 Jun34196
    5 Jul32210
    12 Jul30245
    19 Jul45679
    26 Jul481240
    2 Aug602086
    9 Aug662654
    16 Aug942851
    23 Aug1302947
    30 Aug1393694
    6 Sep1485404
    13 Sep1406818
    20 Sep1157454
    27 Sep1436810
    30 Sep1455953

    Search Console, web search, non-brand searches only, rolling 28 days.

    The same Dutch appraisal firm

    Client since 2026

    116 → 234

    Non-brand keywords in Google's top 10, five weeks after the SEO work started.

    0100200300JulAugSepSEO work starts234
    Dutch appraisal firm, non-brand search per 28 days
    28 days toKeywords in top 10Ranking keywords
    28 Jun135690
    5 Jul138680
    12 Jul131672
    19 Jul132668
    26 Jul132671
    2 Aug132663
    9 Aug127559
    16 Aug121526
    23 Aug116504
    30 Aug119501
    6 Sep126503
    13 Sep138509
    20 Sep163560
    27 Sep219696
    30 Sep234727

    Search Console, web search, non-brand searches only, rolling 28 days. Same method as the client's dashboard.

    Watch My Agent Work on One Account

    It checks your ads, your tracking, your visitors and your pages. It spots what costs money, fixes it, and the extra profit passes my fee within a few weeks.

    Agent finished · 6 fixes live in 8 weeks
    • wk 1 · Blocked 140 searches that only cost money.+€1,200
    • wk 3 · Every sale now tells Google its margin. It bids on profit.+€3,100
    • wk 4 · Moved the button up. Nothing in the way anymore.+€2,400
    • wk 6 · Lighter images, photo loads first: 2.1 seconds now.+€1,800
    • wk 7 · The winner is live for everyone: 9% more orders.+€2,600
    • wk 8 · Budget moved to the products that make money.+€3,500

    Extra profit per month

    Week 8 of 8

    +€14,600

    Profit after ad spend: €18,000 → €32,600

    Fee earned back in week 3. From here you keep +€10,600 on top, every month.

    +€14,600 a month in 8 weeks. That's 3.6x my fee, every month.

    Example account

    What Clients Write to Me

    Straight from my inbox, word for word.

    Re: Google Ads account

    Inbox

    Sarah · a Dutch leaflet platform

    to Google, forwarded to me · 6 Jul 2023

    We have an expert who really knows what he is doing. He manages our account.

    Translated from Dutch

    Her answer when a Google rep asked to meet about the account.

    Re: Non-Brand ROAS Google Ads

    Inbox

    James · Co-founder, a large international webshop

    to me · 7 Oct 2022

    Thank you for jumping on this right away to analyze what was happening and why - and to come up with a plan.

    After a dip in non-brand results: I found the cause and had a plan the same day.

    Sv: Google Ads LP

    Inbox

    Liridona · Regional Growth Lead, a European CRM software company

    to me · 15 Apr 2026

    The page looks amazing! You have to teach me how you did this! ... I'm quite confident this will become our new go-to campaign page.

    Her first look at the Google Ads landing page I built.

    Fwd: Google Ads performance

    Inbox

    Paul · Co-founder, a large international webshop

    to me · 30 Aug 2021

    Great work with Adwords, you are on fire man!!!

    The first week after I restarted their Google Ads.

    Google Ads partnership & growth opportunities

    Inbox

    Sarah · a Dutch leaflet platform

    to Google, forwarded to me · 4 Jun 2026

    We have outsourced this to a partner we are very happy with.

    Translated from Dutch

    Three years later, turning down Google's managed support offer.

    Re: Performance Max strategy

    Inbox

    Thijs · Owner, a Dutch home decor webshop

    to me · 23 May 2022

    I see you started on the new structure this weekend, nice! Thanks!

    Translated from Dutch

    I rolled out the new Performance Max structure over a weekend.

    Most Google Ads accounts leak money.

    And the monthly report usually doesn't show where.

    Your agency reports clicks and CTR. Your bank account tells a different story.

    Your account is run by a junior with 30 other clients, and you never talk to the person making the changes.

    Google's bidding spends on whatever converts cheapest, because your tracking doesn't know which sales actually make money.

    Brand searches get counted as wins, so you can't see what the ads really add.

    You're stuck in a 12-month contract, so nobody feels any pressure to perform.

    Where does yours leak? Free account check.

    I go through your Google Ads and send you where the money leaks, in euros, plus the three fixes I'd do first. Within 48 hours, with read-only access, and no strings attached.

    Mark van der Eng

    I'm not an agency.
    I'm the specialist who does the work.

    I'm Mark. I've been in Google Ads for 10+ years, for webshops and lead gen companies, including accounts that spend millions a year. I work from an office I share with some of the best online marketing freelancers in the country, so there's always an expert to spar with. But no juniors and no account managers: when you message me, you're talking to the person who changes your account. And clients stay: my five biggest have been with me for more than six years on average, without a contract keeping them.

    I look at what your ads earn, not at clicks: margin per order, which leads turn into customers, and what your brand searches would've brought in anyway. Then I build the account around that, so Google spends your money where it comes back.

    When the ads run well, I can take your SEO and GEO along too. Same data, same person.

    What I Do

    Google Ads first. SEO and GEO when you're ready.

    Core

    Google Ads

    Google Ads Management

    Search, Shopping, Performance Max, Demand Gen and YouTube. I set it up, run it and improve it every day, myself.

    Tracking That Sees Profit

    GTM, GA4, offline conversions from your CRM, and margin instead of revenue. So Google bids on what makes you money, not on what's cheap to convert.

    Landing Pages That Convert

    Good ads don't help if the page leaks. I check and fix the pages your ads send people to: speed, message and forms.

    Add-on

    SEO and GEO, without the agency team

    SEO used to need a team: a strategist, a writer, a developer and someone for links. I do it myself, with Claude Code doing the heavy lifting on audits, briefs and technical fixes. You get one specialist who already knows your account, instead of paying for an agency's overhead.

    SEO Built on Your Ad Data

    Your Google Ads search terms show which searches turn into customers. I build and fix the pages that rank for exactly those: technical SEO, content and structured data.

    GEO: Showing Up in AI Answers

    More people ask ChatGPT, Google's AI Overviews and Perplexity what to buy. GEO makes sure your business is one they name: clear pages that answer real questions, and mentions on sites those tools trust.

    How It Works

    Simple. No BS. Just results.

    01

    We Look at the Numbers

    A short call about your margins, goals and current setup. I go through your account before we talk, so we start with facts.

    02

    I Fix the Basics

    Tracking, account structure and wasted spend come first. Without clean data, every other change is a guess.

    03

    I Scale What Works

    More budget only where the profit holds up. Campaigns that don't earn their money get cut or rebuilt.

    04

    You Pick How to Pay

    A share of the profit I generate, or a fixed monthly fee. Month to month, no lock-in.

    How I Work With You

    No meetings. No reports you'll never read. Just results.

    Live Profit Dashboard

    Spend, leads, orders and profit, updated every day. You see exactly what I see, no waiting for a monthly report. Try the demo below.

    Daily on Slack

    I'm online every day on Slack. Got a question? Ask. Need something changed? Done. No support tickets, no "let's schedule a call." We work on our businesses, not talk about it.

    You Work With Me

    No account manager passing messages along. The person you message is the person who changes your account, and who answers for the results.

    See What I See

    Every client gets this dashboard, updated every morning. Click around, it's interactive.

    Profit dashboard

    Demo with example data

    Ad spend

    €5,254

    +1% vs previous 7 days

    Margin

    €7,266

    +12% vs previous 7 days

    Profit after ad spend

    €2,012

    +57% vs previous 7 days

    Margin per €1 ad spend

    €1.38

    +11% vs previous 7 days

    Profit after ad spend per day

    €0€200€400€600€80026 Sep27 Sep28 Sep29 Sep30 Sep1 Oct2 Oct
    Results per product group, last 7 days
    Product groupAd spendMarginProfitPer €1
    Products with few sales so far€3,472€4,732€1,260€1.36
    Best sellers€1,578€2,227€649€1.41
    Low performers, tight budget€145€134−€12€0.92
    Other campaigns€31€14−€17€0.46
    Brand searches€27€158€131€5.86

    Pricing

    Two ways to pay. The work is the same: I run your Google Ads myself, every day.

    Only 1–2 client spots left

    Profit Partner

    You pay nothing upfront. My fee is a percentage of the profit I generate. Zero profit = zero fee.

    Upfront

    €0pure profit share

    + SEO and GEO on the same model

    Nothing to pay before results come in
    I only earn when you earn more
    Live profit dashboard + daily Slack access
    Month-to-month, no lock-in

    Fixed Fee

    A fixed monthly fee, no profit share. For when you want a predictable cost.

    Google Ads from

    €4,000per month

    + SEO and GEO add-on from €2,000 per month

    One predictable invoice every month
    Same work, same person as the profit share
    Live dashboard + daily Slack access
    Month-to-month, no lock-in

    Both are built for businesses spending €25k+/month on marketing. Spending less? Then this probably isn't for you yet.

    FAQ

    Ready to stop paying for promises
    and start paying for profit?

    I'll run your Google Ads like it's my own money. Pay from the profit I make you, or a fixed monthly fee.

    Only 1–2 client spots left. After that: waitlist.